Food price stabilisation
Directly targets vegetable price inflation by maintaining a ₹10-15/kg variance band for enrolled produce categories.
KRS advances farmer income, food price stability, digital agriculture and cold-chain infrastructure.
The model is aligned with Government of Odisha priorities, KALIA Scheme, MAMATA Scheme and National Food Security Mission implementation goals.
Digital agriculture
Integrates Aadhaar, PM-KISAN and bank DBT infrastructure for cashless, transparent and auditable payments.
Cold storage infrastructure
FSSAI-licensed cold rooms align with MoFPI cold-chain development, NABARD eligibility and PLI co-funding pathways.
Rural employment
10 collection points and 50 outlets can create 500+ direct jobs, with NGO partnerships adding advisory and training roles.
Farmer income doubling
The MSP plus bonus model helps farmers earn 2-4x the distress-sale price they currently receive at harvest.
Scale-up roadmap
A successful 6-month pilot becomes the blueprint for Odisha-wide and national scale.
Pilot District
1,000 farmers, 10 outlets, 1 cold room.
3-5 Districts
10,000 farmers, 50 outlets, 5 cold rooms.
Full Odisha
1 lakh farmers, 500 outlets, statewide coverage.
Pan-India
10 lakh farmers, multi-state scale, IPO ready.